TAG Heuer Video. Maria Sharapova Don't Crack Under Pressure
The tennis star embodies the brand's spirit.
Maria Sharapova has been a long-time member of the brand’s dream team that
embodies the brand’s rich heritage built on pushing boundaries, breaking conventional rules, and harnessing mental fortitude to overcome the limits.This long-lasting partnership reflects the core values of both the tennis super star and TAG Heuer – a tough mindset, strong mental strength, and always-be-the-best spirit. The qualities also define the brand’s new motto, “Don’t Crack Under Pressure”, one that is perfectly personified by the tennis sensation who has a never-say-die attitude and is not afraid to push her boundaries.
Over 150 years’ worth of watchmaking knowhow and technical innovations have enabled TAG Heuer to be the absolute benchmark in terms of avant-garde sports watches.Find out more
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