Stay on top of all watchmaking news ! OK

This search is sponsored by Cabestan

Search in :
Anonimo - Three new points of sale in Switzerland

Anonimo Three new points of sale in Switzerland

Since August, there are three new addresses in Switzerland where you can buy Anonimo watches. The brand has now nearly a hundred worldwide.

Before this summer, Swiss Anonimo enthusiasts could find their favourite watches in Neuchâtel, Brig, Vevey, Crans-Montana, Geneva and Morges. As of August, the network has been completed with two new points of sale in two Swiss towns that are crucial for the watch market, in terms of both local clients and visiting tourists: Zurich and Interlaken. In the heart of Zurich, Switzerland’s business capital, a stone’s throw from the Bahnhofstrasse, Landolf & Huber Juweliere are now giving their customers access to Anonimo’s collections. In Interlaken, a Swiss tourism hotspot very popular with visitors from the Gulf states, Kirchhofer Casino Gallery offers more than a hundred Swiss watch brands, including some of the most prestigious, and Anonimo is now one of them.  The third address that now stocks the Swiss watch brand is the Globus department store in Geneva, Anonimo’s second retailer in the city at the western tip of Lake Geneva.

Trois nouveaux points de vente en Suisse

Kirchhofer Casino Gallery, in Interlaken

Anonimo was founded in Florence in 1997, and moved to Switzerland in 2013. It has just two retailers in Italy, however: one in Viareggio and the other near Florence. In order to strengthen its presence in its native country, as of this summer the brand has been available from Grimoldi, a renowned jewellery store that has been present in Milan’s Piazza del Duomo for almost fifty years. 

In Europe, it’s possible to buy Militare and Nautilo models, along with the new Epurato, in France, Germany, Belgium and even Spain, plus Greece and Norway (a complete list is available on the Anonimo website). Across the Atlantic, US customers have access to a dozen or more retailers, while Canada and Mexico have two each. In Asia, Anonimo has chosen to focus on Japan, which boasts 20 addresses. Nor has the Middle-Eastern market been forgotten: Anonimo’s commercial development strategy has recently led to collaboration with watch boutiques in Bahrein, Kuwait (4 shops) and the United Arab Emirates. Since its relocation to Switzerland, Anonimo has built up a network of almost a hundred retailers in twenty countries, including Australia. The network continues to expand, and by November the brand will be stocked by a fifth retailer in Paris – the prestigious Bucherer in Boulevard des Capucines.

Trois nouveaux points de vente en Suisse

Bucherer, in Paris


Lecture 1 Comment(s)

17 September 2018
Michael Crowther
I would like to point out that Brig is in the 'oberWallis' and so in fact Speaks German.
18 September 2018
Well spotted and thanks for pointing this out. The article has been corrected accordingly.

The brand

Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.

Find out more >

All the news >

Contact brand >

All the watches >

Recommended reading