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Breguet - Official opening ceremony of the brand new flagship store in New York

Breguet Official opening ceremony of the brand new flagship store in New York

The Breguet Boutique situated on Fifth Avenue reopened its doors in St. Regis Hotel. Even if the festivities have already started it is far from finished.

Thursday November 30, the House of Breguet debuted the reopening of its New York flagship store on Fifth Avenue, which moved to the St. Regis Hotel. Nearly 100 guests had the privilege to discover an entirely renovated salon, featuring a new architectural concept. Spanning 240 square meters, it offers its visitors an ambiance exuding heritage and craftsmanship, such as frosted clear glass with guilloche imagery.

Official opening ceremony of the brand new flagship store in New York

Inside view of the New York Boutique © Breguet

The event featured a watchmaker demonstrating the art of guilloche on watch dials, as well as two specialty timepieces. The first is the replica of Winston Churchill’s "turnip," created for the movie “Darkest Hour” starring Gary Oldman as Churchill. The second is a pocket watch from 1817, one of the original thirty-five tourbillon made by A.-L. Breguet during his lifetime.

Festivities around this new location will continue in 2018.

The brand

Breguet’s archives, kept in Switzerland and in Paris, record the developments that have sustained Breguet watchmaking for more than two centuries. The firm is committed to remaining ahead of its time with a flow of inventions and improvements.

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