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Carl F. Bucherer - First boutique in Lucerne

Carl F. Bucherer First boutique in Lucerne

Carl F. Bucherer opens its first exclusive boutique in its home town.

It was in Lucerne in 1888 that Swiss entrepreneur Carl friedrich bucherer dared to dream and opened his first specialty shop for watches and jewelry. Now, about 130 years later, the renowned watch brand pays homage to its heritage by opening an exclusive boutique in Lucerne.
With its latest boutique, Carl F. Bucherer offers visitors a new way to experience its watchmaking world. The interior exudes understated luxury, accentuated by the golden elements of the brand logo, launched in 2016, and the distinctive brand imagery that also reflects the cosmopolitan nature of the city of Lucerne. The new brand identity underlines the company’s ambition to continue growing while raising the profile of Lucerne as a cosmopolitan destination.

Jörg G. Bucherer, representing the third generation of the Bucherer family at the helm of the company, attended the inauguration of the boutique: “ It fills me with pride and joy to be able to continue my family’s legacy around the world while also honoring that same heritage here at home. ” CEO Sascha Moeri was thoroughly pleased with the result: “ As a Swiss watch manufacturer that has a very deep connection to Lucerne, opening our new boutique here is a very special and unique event. ” Li Bingbing, Global Brand Ambassador of Carl F. Bucherer, traveled to Lucerne for the inauguration and spent a week getting to know the city and enjoying the region.

First boutique in Luzern

An exclusive timepiece was launched to mark the opening of the boutique: the Manero Peripheral Boutique Edition. Limited to 188 models and driven by the in-house CFB A2050 caliber, this timepiece represents the traditional art of watchmaking and the brand’s commitment to embracing its heritage. A particularly eye-catching feature is the peripheral rotor in stunning blue, seen through the watch’s transparent case back. This vibrant highlight complements the meticulously crafted blue-galvanized dial with a sunburst finish, reflecting the sparkling waters of Lake Lucerne.

The brand

Watches of technical perfection and beauty, through tradition and the force of innovation. Carl F. Bucherer is an independent Swiss watchmaker with expertise in the production of precious contemporary watches in the premium market.

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