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Chopard - Grand opening in Miami

Chopard Grand opening in Miami

Chopard celebrated the grand opening of the brickell city centre boutique with supermodels Adriana Lima, Petra Nemcova and Karolina Kurkova.

Chopard inaugurated on December 5 its new boutique in Miami. Caroline Scheufele (Chopard Co-President and Artistic Director) celebrated the opening with supermodels Adriana Lima, Petra Nemcova and Karolina Kurkova.  This marks the second location in the Miami area for the independent Swiss jewelry and timepiece House which, over the past 157 years, has become celebrated for its modern designs, exceptional craftsmanship, and commitment to sustainable luxury.


Grand opening in Miami

Glamorous inauguration of the Miami boutique with Caroline Scheufele and supermodels © Chopard

"Miami has become an epicenter for luxury, an international hotspot that mixes cultures, design and inspiration", said Caroline Scheufele. And added "These characteristics have created a unique marketplace and an expanding shopping matrix, this is why Chopard has decided to open another boutique in the Miami area in addition to our Bal Harbour location".

At 1,200 square feet, the boutique is the perfect jewel box to showcase the Maison’s creative jewelry and timepiece collections. In the main salon with its private viewing room, unique High Jewelry creations play amongst the iconic Happy Diamonds, Imperiale, L'Heure du Diamant, and Rihanna ♥ Chopard collections.  This space expresses the timeless vision of Ms. Scheufele and gives you the feeling to be at home.

An exclusive gentlemen’s area is dedicated to Haute Horlogerie mixes with the world of racing and classic automobiles through Chopard’s technically sophisticated L.U.C, Mille Miglia, Grand Prix de Monaco Historique and Superfast collections. 

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Maison Chopard epitomises the alliance between watchmaking and jewellery. It has always known how to meet the expectations of its day, relying on four essential values: expertise, tradition, innovation and commitment to philanthropy, whilst working hard to pass on knowhow and skills to future generations.

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