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de Grisogono - Opening of a new store in Paris's "golden triangle"

de Grisogono Opening of a new store in Paris's "golden triangle"

The store is located at 33, avenue George V and showcases a new interior design concept.

The new Parisian showcase elegantly combines classic references with contemporary furniture. An elaborate wrought iron décor on the Art Déco façade, which dates from 1929, recalls the lines of the Allegra collection. From the entrance, the eye is drawn to an imposing screen presenting the latest news from the brand.

Boutique de Grisogono Paris

Boutique de Grisogono Paris © De Grisogono

The store combines shades of amethyst and iridescent white punctuated by purple stingray panels, one of De Grisogono's signature materials. The layout of the rooms is reminiscent of a Florentine villa composed of two distinct areas, providing a discreet environment conducive to an exclusive luxury experience.

Boutique de Grisogono Paris

Boutique de Grisogono Paris © De Grisogono

 

 

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Keen to develop technical timepieces with a refined and distinctive aesthetic appearance, in less than twenty years de GRISOGONO has successfully carved out a niche in the world of watchmaking. Its audacious design ethos is expressed in firmly contemporary, off-beat timepieces.

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