The store is located at 33, avenue George V and showcases a new interior design concept.
The new Parisian showcase elegantly combines classic references with contemporary furniture. An elaborate wrought iron décor on the Art Déco façade, which dates from 1929, recalls the lines of the Allegra collection. From the entrance, the eye is drawn to an imposing screen presenting the latest news from the brand.
The store combines shades of amethyst and iridescent white punctuated by purple stingray panels, one of De Grisogono's signature materials. The layout of the rooms is reminiscent of a Florentine villa composed of two distinct areas, providing a discreet environment conducive to an exclusive luxury experience.
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