Chronométrie Ferdinand Berthoud is pursuing its international development. A few months after participating in the inauguration of the Art in Time gallery in Monaco, the Swiss Manufacture has announced its first partnership in the United States.
For this important step, its first foothold on the American continent, Chronométrie Ferdinand Berthoud maintained its eminently quality-driven approach by seeking a partner well established in one of the most important Fine Watchmaking locations and also endowed with a keen knowledge of independent and creative Maisons.
These conditions naturally led to the geographical choice of New York, a city that is both an international hub and a recognised luxury platform. According to Karl-Friedrich Scheufele, President of Chronométrie Ferdinand Berthoud: “The community of discerning watch collectors and aficionados in the US is growing. We are therefore very proud to introduce the Ferdinand Berthoud timepieces at Cellini Jewelers in New York. The Cellini showroom offers a perfect environment for an exclusive circle of independent watchmakers, which Mr. Leon Adams curates with enduring passion and expertise."
Created more than 40 years ago (1977) and ideally located on Park Avenue, Cellini has gradually come to focus on independent Haute Horlogerie, as embodied by Ferdinand Berthoud. As Cellini’s President Leon Adams explains: “In terms of technological innovation, mainstream watchmaking has been relatively stagnant in recent years, which is why we’re focusing more on highly creative independent brands like Ferdinand Berthoud. We added the brand to our collection this year because I was quite impressed with the quality of the finishing and the extremely limited production. It’s the perfect addition to our portfolio of independent high-end brands.”
Cellini Jewelers is officially the tenth retailer in the world to represent Chronométrie Ferdinand Berthoud. This partnership is active as of now. Through this choice, the Manufacture is confirming its desire to increase its visibility in a carefully reasoned and controlled manner, working with partners entirely aligned with its values of independence, creativity and artisanal exclusivity.
