Girard-Perregaux has announced the opening of a new boutique in the Changsha IFS luxury mall, centrally located in the city’s prime business area. One of the seven major cities in Mainland, Changsha combines cultural wealth and economic strength in the Hunan Province in Southern China. Girard-Perregaux shares the city’s outlook for having important potential, especially given the presence of such great local demand from Chinese connoisseurs for Swiss high watchmaking timepieces.
The traditional ribbon-cutting ceremony took place on December 7, in attendance of Isabelle Moine, Girard-Perregaux Asia Pacific Brand Manager, Steven Zhong, Operational General Manager, Girard-Perregaux China, together with long-standing partners from Huifuda Int'L Trading (Shenzhen) Ltd represented by Luke Yang, and Changsha IFS represented by Mr C.F.MA and Winni Wang. They were joined by VIP clients, friends of the brand, watch collectors, connoisseurs, as well as a selection of media.
“China is home to a large number of major watch collectors. They fully appreciate the expertise of the Swiss watchmaking art, expressed through our collections. This new boutique located in Changsha – the third in Mainland China - was designed in line with the concept so dear to the brand creating a warm yet classical elegant atmosphere, which will certainly meet the highest expectations of a discerning clientele among local residents. I wish our teams the best of success.” said Isabelle Moine, Brand Manager, Girard-Perregaux Asia Pacific.
Tracing its origins as far back as 1791, Girard-Perregaux has a legacy with China, benefiting legendary status in the history of Swiss fine watchmaking. The boutique is a combination of understated elegance and modern minimalist design, providing an home for Girard-Perregaux's four main collections: Bridges, Laureato, 1966 and the feminine Cat's Eye.
As part of the opening celebrations, Girard-Perregaux featured in the atrium of the Changsha IFS luxury mall, a special historic timeline exhibition, completed by a section showcasing timepieces with complications movements. These included the Constant Escapement L.M., the Neo-Tourbillon with Three Bridges, a Tourbillon with Three Gold Bridges, and last but not least, a Laureato Flying Tourbillon Skeleton.
