In parallel with its steadily growing presence in Asia, German watchmaker Glashütte Original is strengthening its retail footprint in Europe as well. Located at two of the most prominent addresses in Europe, the new flagship stores offer a unique brand experience to visitors and customers.
The Viennese boutique at Kohlmarkt 4 is located in one of the most elegant shopping districts in the city. The boutique's modern interior, refined amenities and 70 square meter sales area welcome the visitor to the world of Glashütte Original. An interactive „Wonder Wall“ takes advantage of a oversized magnifying glass to offer exceptional views of the movement's inner workings and finely worked decorative finishes. To the rear of the boutique an inviting lounge area, complete with a modern multimedia installation, offers visitors a quiet place for engaging conversation and discoveries. An elegant staging of the current collection, along with the unmistakable ceiling decoration presenting the design of the manufactory's new Calibre 37, round off the comprehensive brand experience.
The Saxon watchmaker has already established its presence, over the past six years, in the Rue du Faubourg Saint- Honoré in Paris. The new boutique, occupying a generous 135 square meters, is now located in the Rue de la Paix. The "Wonder Wall“ to the right of the entrance presents even the tiniest of manufactory movement components in an impressive manner, while a spacious lounge area offers a quiet place to relax and gather information. For the first time in Paris, the watchmaker will present an "Experience Wall", allowing visitors to experience the brand interactively. Customers may also wish to consult with one of the firm's experienced watchmakers in the boutique.
October 11, 2016 will see the opening of the new boutique in Paris, to be followed on October 20 by the Vienna premiere, on October 20, 2016. Both boutiques have already opened their doors to the public and look forward to the imminent opportunity to celebrate in style the German art of making watches, together with guests including members of the press and representatives of the German manufactory.
