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Hublot - Casablanca's boutique in a new guise

Hublot Casablanca's boutique in a new guise

To celebrate the official opening Hublot created the Classic Fusion 42 mm “Morocco” Special Edition, an exclusive timepiece in the coulors of Morocco.

The Hublot boutique in Casablanca has been redesigned in line with the brand's new architectural concept inspired by the Art of Fusion, combining innovation with tradition, and now invites its customers to a more welcoming space.

The brand celebrates its boutique in Casablanca

© Hublot

To mark this occasion, Ricardo Guadalupe, CEO of Hublot, and David Tedeschi, Regional Director for Latin America & the Caribbean and the Middle East & Africa, joined Kamal Sefrioui, Chairman and CEO of Mystère, partners of the brand in Morocco, in welcoming customers, watch collectors and members of the press at the boutique.

"Morocco has a rich history and culture; we wanted to pay tribute to the country with this special edition. We look forward to seeing the watch on the wrists of Hublot fans who have greatly supported the brand in the country," said David Tedeschi, Regional Director for Latin America & the Caribbean and the Middle East & Africa.

La marque célèbre sa boutique à Casablanca

Ricardo Guadalupe and David Tedeschi © Hublot

The boutique, located on Aïn Harrouda Avenue, was inaugurated during an official ceremony on June 18. Guests had the opportunity to discover the boutique's new interior, created through a fusion of materials including glass, marble, metal, wood and leather. Large Pop Art paintings inspired by iconic models from the watch Manufacture give a nod to the world of art.

The brand celebrates its boutique in Casablanca

© Hublot

"We are delighted to have a Hublot boutique in Casablanca. This new space perfectly reflects our brand codes. We are confident that our customers in Morocco will be enchanted by this limited edition timepiece," declared Ricardo Guadalupe CEO of Hublot.

The Classic Fusion 42mm Special Edition “Morocco” is inspired by the Moroccan national flag. This watch, with its titanium case and 18K King Gold bezel, has a sport-luxe look while remaining classic. The timepiece is dotted with subtle references in the colours of the Moroccan flag. The dial has a red and green seconds hand, and the case back crystal features a tracing of the flag's iconic green pentagram on a red background. This limited edition of 25 pieces has been created to mark this occasion and will be available to customers of Hublot and Mystère in Morocco.

The brand celebrates its boutique in Casablanca

© Hublot

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From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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