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Hublot - Digital boutique

Hublot Digital boutique

Hublot has imagined an online digital store that complements the role and presence of its Boutiques through the world.

If you don't have a Hublot boutique nearby, or don’t have the time to visit the store for an introduction, there is no problem! Hublot offers you the same experience remotely as if one were pushing open the door of a boutique, thanks to its Hublot Digital Boutique.

From an advanced technological solution developed by the brand, Hublot’s sales advisors can, in real-time, via an interactive terminal, offer customers a service that is identical to that existing in the physical boutiques. A digital universe offering a virtual experience, one that is not alternative but complementary to that in its points of sale. By remotely offering its customers 3D-facilitated access to its products, knowledge, and knowhow, Hublot is creating a new bespoke customer service, and preserving the human connection. A service that allows Hublot to get closer to its customers at distance, accompanying them to discover the Hublot world and watches collection. A first digital experience to answer the needs of always more connected customers. A step that lists Hublot among luxury brands on the road to an e-commerce platform. A new customer experience that is beginning in the United States before being rolled out across the entire world.

In practical terms, it all begins with the Hublot website, on which every customer can ask to be connected with the Hublot Digital Boutique. The client chooses the closest boutique. At this point, the client is either connected in real time with a manager at the chosen Boutique or schedules an appointment for a later date. Via FaceTime or Skype, the client makes contact with one of the sales advisors in the boutique in the closest town and then begins to enjoy the Hublot experience. He can discover in real time, directly on his or her screen, the desired product presented live. It is a real interaction that removes constraints of time or place thanks to virtual technologies. 

Boutique digitale

© Hublot

Next, the customer is invited to visit the point of sale, in the real world this time, to continue the Hublot experience. This enables the client to take all the time necessary deciding to buy the desired watch, the sales advisor will send all the bespoke information concerning their customer’s watch in a virtual form, enabling him or her to decide on the purchase of their watch in good time. As soon as the customer has confirmed with a simple click that they wish to acquire the watch, they will receive a call from the boutique to finalize the purchase.

Boutique digitale

© Hublot

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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