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Hublot - New boutique in Amsterdam and new Friend of the Brand

Hublot New boutique in Amsterdam and new Friend of the Brand

Hublot celebrates the opening of its very first boutique in The Netherlands with Friend of the Brand Dafne Schippers. A new milestone in the brand's history.

On May 30th, Hublot hosted a ribbon cutting ceremony with world class Dutch athlete Dafne Schippers to officially open its very first Hublot Boutique in the Netherlands. The store is located at the number one luxury shopping destination of Amsterdam, Pieter Cornelis Hooftstraat. Hublot now boasts one of the finest locations in Amsterdam, surrounded by prestigious neighbours in the luxury industry.

New boutique in Amsterdam and new Friend of the Brand

Dafne Schippers, new Friend of the Brand © Hublot

In true Hublot fashion, the manufacture celebrated the opening with a special announcement introducing Dafne Schippers as Hublot’s new Friend of the Brand. Dafne Schippers is Hollands most well-known female track and field athlete, born and raised in Utrecht. She shares the brand’s philosophy of appreciating traditions and striving for the best. Dedicating her life to be the fastest woman of all time and become World’s number one.

New boutique in Amsterdam and new Friend of the Brand

Mark Vlijm, Dafne Schippers and Ricardo Guadalupe officially opened the Hublot Boutique in Amsterdam © Hublot

Ricardo Guadalupe, Hublot CEO, Hublot Friend of the Brand Dafne Schippers and official partner Schaap en Citroen represented by Mark Vlijm cut the traditional ribbon to officially open the Brand’s new door in Amsterdam. Other notable attendees include Dutch Football legends Ronald de Boer and Edwin van der Sar, Ajax Football player Siem de Jong, Dutch actor and ‘Friend of the Brand’ Wilfred Genee, popular Dutch artist Joseph Klibansky, Singer Mr.Probz Dutch former Kickboxer Ernesto Fritz Hoost and Carlito Fuente from Arturo Fuente, partner of Hublot.

New boutique in Amsterdam and new Friend of the Brand

Hublot Boutique in Amsterdam © Hublot

The new Hublot boutique features one-of-a-kind furniture and includes its own VIP lounge and bar. On 113 square meters, the boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. Divided over two floors, the store is outfitted with an all-new concept that is both modern and sophisticated, in which shades of grey and black dominate. It is a cutting-edge design that recalls the Hublot boutique in New York 5th Avenue, designed by the well-known American architect Peter Marino. The store carries a large assortment of rare and limited edition (boutique) pieces.

“It is with great pride that Hublot settles in one of the most beautiful cities on the planet: Amsterdam! Hublot continues the expansion of it’s global retail network with the latest addition being the Netherlands boutique which is the brand’s 89th worldwide doors. Coined the ‘Venice of the North’, the city combines cultural wealth and economic strength whilst offering a reassuring everyday comfort. Hublot shares the city’s outlook for having enormous potential for the future.”

Ricardo Guadalupe, Chief Executive Officer of Hublot

“Our collaboration with Hublot established 10 years ago when Schaap en Citroen discovered the brand at Baselworld. Ever since this moment Schaap en Citroen was the proud retailer of a unique and exceptional brand with its extraordinary DNA. Always reaching for the most revolutionary materials and most innovating craftsmanship! We are beyond excited our collaboration reach all-new heights by opening the first Hublot Boutique in the Netherlands!”

Mark van Nieuwkerk, Chief Executive Officer of Schaap en Citroen Jewellers

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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