Hublot New boutique in Zermatt
For the official inauguration of the boutique, Stéphane Lambiel set the Zermatt ice on fire and Hublot unveiled two Big Bang Zermatt models.
In the heart of Zermatt, surrounded by friends of the brand, Hublot cut an original ‘ribbon’, replaced by a climbing rope. Instead of cutting it - after all, the rope is made to hold fast and not to give - Jean-Claude Biver, Chairman of Hublot and President of LVMH Watch Division, Maria Höfl-Riesch, Stéphane Lambiel and DJ Teddy-O, Hublot’s brand ambassadors, along with Christoph Bürgin, President of Zermatt, tied a figure-eight knot. This is the most useful and also the safest climbing knot. It symbolises eternity.
On the ice of Zermatt, the double world ice skating champion Stéphane Lambiel put on a unique show blending athletic performance and artistic emotion. It was a fine tribute to the presence of Stéphane Lambiel, a friend of the brand since the beginning of the Big Bang adventure.
Maria Höfl-Riesch was beside Stéphane Lambiel. The triple Olympic champion and double world champion joined the Hublot family five years ago.
The name Zermatt means "in the mountain pastures" (zur Matte); so Hublot wanted to respect the tradition of the area and its history by creating an original and emblematic Chalet-Boutique. On the outside, we can see a contemporary interpretation of the traditional architecture. On the inside, the counters and the displays are dressed in wood and glass. On the walls, the displays surrounded by metal frames illustrate a typically Swiss art, reinterpreting the technique of paper cutting. The boutique also houses a ‘carnotzet’ bistro intended for private events.
The Zermatt region is home to many tales and legends. If there is one object that is inseparable from the mountain, it is rope. The soul of the Matterhorn shines at the heart of these two limited edition Big Bang Zermatt models. Above the HUB4100 movement and between two sapphire panes is a piece of the rope used during the first ascension of the Matterhorn and found on the North-East crest, enhanced with the inscription “ORIGINAL SEIL VOM MATTERHORN - 4320 HÖHENMETER”. The silhouette of the mountain is engraved on a counter at 9 o’clock.
From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.Find out more
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