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Hublot - New Hublot Boutique in Geneva

Hublot New Hublot Boutique in Geneva

The 90th Hublot boutique has opened its doors on Rue du Rhône in Geneva.

On Friday, 8 June, 2018, on the eve of the 80th edition of the Bol d’Or Mirabaud, marking the sixth year in which Hublot has been the partner and official timekeeper of the event, the brand officially inaugurated its new boutique in Geneva. At the junction with Place Longemalle, just a stone's throw from the lake, the boutique now boasts one of the finest locations in Geneva, surrounded by the most prestigious of neighbours.

Just 25 km from its manufacture, the boutique, which occupies one of the most coveted addresses in the city, also reflects the path taken by the brand since the Big Bang was created in 2005. The love affair between Hublot and Geneva runs deep. It was here, in 1980, that the brand established its headquarters – before relocating to Nyon in 1986 – and opened its first boutique in late 2008 at 3 Rue Robert-Céard, just a few metres from its new home. Almost 40 years on from its creation and its beginnings in Geneva, Hublot's evolution and success have been breathtaking. Its assets include two manufacture buildings in Nyon and 600 staff around the world.

The new boutique showcases the Art of Fusion across 80 m2. Like its boutique on New York's Fifth Avenue, the décor has a distinctly urban feel. Mirrors, glass, marble and metal are brought together in a fusion of materials that reflects the incredible energy of Geneva – the very energy that gave birth to the watchmaking industry 500 years ago. 

New Hublot Boutique in Geneva

© Hublot

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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