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Hublot - Reopening celebration of the Shanghai P66 boutique

Hublot Reopening celebration of the Shanghai P66 boutique

Scuderia Ferrari Driver and F1 World Champion, Sebastian Vettel was attended the reopening celebration of the Hublot Shanghai P66 Boutique.

Hublot continues to write its future for 5 more years together with Ferrari, the best-known racecar and sports car manufacture in the world. And they meet again right before the F1 Chinese Grand Prix in Shanghai. Mr. Loic Biver, Hublot General Manager of Greater China, celebrated the Big Bang Ferrari collection launch in China as well as the grand opening of the renovated Hublot boutique at Shanghai Plaza 66, with Mr. Sebastian Vettel, F1 world champion and Scuderia Ferrari Driver and Maurizio Arrivabene Scuderia Ferrari team Principal.

At the event, guests witnessed the grand opening of the renovated Hublot Boutique at Shanghai Plaza 66. The boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. The boutique’s décor reflects Hublot’s use of unique materials, which maintains a prominent role in the brand’s watchmaking design. The 85 square meters interior, conveys a contemporary style, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures. Painting on the wall with pop art elements invites explosive and conflict effect in the palace of time. The jumping color added a fashionable and modern texture to the otherwise cold design. The space reveals a fusion between premium materials and a luxurious yet modern aesthetic.

Reopening celebration of the Shanghai P66 boutique

Started in November 2011, the partnership between Hublot and Ferrari has entered its sixth year. Drawing on the shared quest of innovation, quality and performance, the two houses that, upon contact with each other, have already demonstrated the power and strength to create synergies between two different worlds. This unique feeling that encourages continual improvement, perfectionism and transcendence is the positive inspiration that unites Hublot with Ferrari. Two houses that share a perpetual quest for innovation, excellence and performance and that, by coming together, constantly push back the boundaries. A tandem with a shared philosophy—that of design in the service of function.

As one of the latest work by Hublot in the Ferrari collection, the Big Bang Ferrari watch once again fuses Hublot’s pursuit for quality and Ferrari’s high standard for design, pushing the frontier with its performance, strength and trendy details. The perfect silhouette and proportions highlight the new architecture of the Big Bang Ferrari, featuring highly functional yet stylish details, taking inspiration from the innovative volumes and iconic design of the most recent Ferrari models.

Reopening celebration of the Shanghai P66 boutique

With the Big Bang Ferrari, Hublot created a series of patented innovation in materials, including Magic Gold and Red Ceramic. Then came the MP-05 “LaFerrari"—a superwatch in homage to the eponymous supercar, an extremely complex movement, a historic 50-day power reserve and a design conceived with Ferrari, presented in 2016 in a full sapphire case.

Hublot keeps its role as the official watch and chronometer of Ferrari and Scuderia Ferrari, and will also maintain its sponsorship of GT sporting activities, like the Ferrari Challenge. Visible on the cars, helmets, gloves and race suits of the F1 drivers, Hublot lives at the pace of the star team’s competitions.

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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