After introducing e-commerce in the US for the first time on the new website, the Swiss luxury watch manufacturer continues to expand its distribution network in North America: "We want to make it easy and convenient for customers to research and purchase our products", says the North America Brand President - Edouard d'Arbaudmont. "In line with our omnichannel distribution strategy, we are now adding another IWC boutique to our existing sales network in North America – one of the most important watch markets in the world".
The Toronto boutique is IWC’s first in Canada, and seventh in North America. It is located in the Yorkdale Shopping Centre, one of Canada’s leading shopping destinations, in the immediate vicinity to other global luxury brands from the worlds of fashion, jewellery, and watchmaking. The new boutique concept which IWC is implementing across the globe uses a blend of materials such as natural stone, dark wood and glass surfaces to create the perfect backdrop for the high-quality mechanical watches from Schaffhausen.
In these luxurious surroundings, Canadian watch lovers can now discover IWC’s six product families as the iconic Pilot’s Watches, the sporty Aquatimer dive watches or the beautiful Da Vinci.
