Pierfrancesco Favino, IWC brand ambassador, Alessia Marcuzzi, television host and actress, and the actress Anna Ferzetti, together with Beppe Ambrosini, Brand Manager IWC Italy, and Hannes Pantli, Board Member of IWC, cut the ribbon of the IWC boutique in Via Montenapoleone.
The Swiss brand celebrated the opening of its Milan boutique in the presence of some of the most important representatives of the Italian business world with an exclusive gala dinner at Ristorante Berton, one of the best-known locations in Porta Nuova, surrounded by the attractive setting of the new Milan skyline.
During the evening, IWC presented for the first time a limited and exclusive edition of 100 pieces of its most iconic watch: the Portuguese Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215). This timepiece is the successor to the highly successful model that was proposed for the last time in 2006.
The Portuguese Chronograph Rattrapante Edition “Boutique Milano” features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap. The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.
