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Longines - Grand Opening of Longines boutique in Macau

Longines Grand Opening of Longines boutique in Macau

Longines and the world’s leading luxury travel retailer DFS Group celebrated the grand opening of the Longines boutique at T Galleria by DFS, City of Dreams in Macau and the launch of the Longines Master Collection DFS Special.

The Longines boutique, which spans more than 500 square feet and hosts watches from across Longines’ signature collections, augments the 29 watch and jewelry brands in T Galleria by DFS, City of Dreams’ in the newly expanded Watches and Jewelry Hall.  Longines President Walter von Känel and Longines Ambassador of Elegance Lin Chi-Ling, along with Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group and Benjamin Vuchot, Region President, Asia North, DFS Group commemorated the occasion with a ribbon cutting and celebratory toast.

The grand opening also marked the launch of The Longines Master Collection DFS Special Edition. This watch displays a special dial with a pattern inspired by the unique architecture of Venice’s iconic landmark, The Doge’s Palace. The charming canal city is the home of the first DFS store in Europe. Created especially for DFS and cased in steel, the Longines Master Collection DFS Special Edition arrives in Longines boutiques at DFS and T Galleria by DFS locations globally starting March 1.

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Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping. Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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