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Mouawad - New flagship store in Geneva

Mouawad New flagship store in Geneva

On September 15th, Mouawad, the renowned diamond house, Mouawad, has opened a glittering new boutique in Rue du Rhône 8, in Geneva.

Mouawad’s new showroom is located in the prestigious shopping street of Geneva and the banks area: Rhône 8. As a new generation boutique, it offers an uplifted approach to the brand, as envisioned by the company’s co-guardians, Fred, Alain, and Pascal Mouawad, since they took over the family business in 2010.

Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art.  The Mouawad brand has penetrated continents across the world, while retaining its eminent position as jewelers to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. With brothers Fred Mouawad heading the diamond division, Alain, the watch division and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 126-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections—while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.

Visitors to the Rue du Rhône Mouawad boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold. They will also enjoy the sophisticated and welcoming ambience, a worthy setting in which to explore Mouawad’s creations ranging from boutique collections to magnificent high jewelry and Swiss-made timepieces.

For his part, Co-Guardian Pascal Mouawad further commented on the new boutique opening, saying: “Our new Geneva boutique aims to capture and epitomize the very essence of the brand, starting from the innovative displays and décor to the highest levels of quality and service. We believe that patrons to our boutique in Rue du Rhône will enjoy a unique shopping experience in luxury shoppers' paradise.”

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A passion for watchmaking has been passed down through the Mouawad family for several generations. This attachment is now rooted in the Franches-Montagnes district, where the family business still has its workshops. There, it designs timepieces based on the values the company has upheld for over a century: artistic excellence and impeccable manufacturing.

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