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Panerai - Boutique reopening in Milan

Panerai Boutique reopening in Milan

Panerai reopens and expands its Milan boutique, entrusting the design to architect and designer Patricia Urquiola.

Located in the heart of the city, at via Montenapoleone 1, in one of the world’s most famous luxury shopping streets, the new Panerai boutique reopens its doors just a few metres from the one inaugurated in 2011, and offers enthusiasts of the Florentine brand a larger space over three floors, with two vast shop windows overlooking the prestigious street.

The concept and materials are the perfect expression of the philosophy and history of Panerai with clear references to its Florentine origins and the world of the sea, reflecting the historic role it played in supplying precision instruments to the special units of the Italian Navy between the 1930s and 1950s.

The classic and unique materials chosen by Patricia Urquiola, the celebrated Spanish designer, are oak, calacatta luccicoso marble, burnished brass, bronze and special glass, “ribbed” and transparent, a clear reference to the world of the sea, as are the brass lamps and counters with their wooden details.

The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, here clients can relax in a luxurious, intimate space.

With the opening of these new boutiques designed by Urquiola, Officine Panerai now has 65 boutiques in the world, five of which are in Italy (Milan, Florence San Giovanni and Florence Four Seasons, Venice and Portofino).

The brand

Representing a blend of Italian design with Swiss watchmaking technology, Officine Panerai follows the inspiration of its home city of Florence, which was the cradle of the Renaissance movement and all the art and science for which it was famous.

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