Roses have always been part of Yves Piaget’s life as well as that of his family company. Like true muses, these delicate blooms have accompanied and inspired the brand’s creations. As Yves Piaget loves to recall in his book of memories: “For me, roses speak of childhood and I well remember my first thrill of love for the wild flowers known as sweet briar or Eglantine roses, growing in complete freedom at an altitude of 1,100 metres”. From the 1960s onwards, his cherished rose motif enriched the Piaget watch and jewellery collections with its diamond-set gold petals.
His taste for roses was further affirmed in 1976 when he became a member of the jury for the Geneva International Competition of New Roses, and presented the winner with a gold rose crafted in the Piaget workshops.
His passion for these astonishing flowers was rewarded in 1982 when the winner of the competition, created by the famous rose breeder Meilland, was christened the “Yves Piaget rose”.
A unique event for a unique rose
The “Piaget Rose Day” will be celebrated throughout the world and is destined to become the brand’s annual rendez-vous. A nod to springtime, an ode to the rose.
On this occasion, various activities and events will be organised and staged in Piaget boutiques worldwide or in other magical places.
This special day in honour of this distinctive rose will provide an opportunity to discover the collections it has inspired. Sculpted, openwork, lacework roses; whether moving, exquisite, gentle, childlike or glamorous, the brand’s iconic jewellery creations never fail to appeal, charm and entrance.
On May 16, Piaget launched a competition on its Facebook page, inviting fans of the brand to post messages on the theme of the rose dedicated to their loved ones. Once posted, the message is transformed into a rose before finding its place on a world map serving to identify the geographical origin of each testimony. The winner will be the visitor who posted the most beautiful testimony and Piaget will invite him or her to its ateliers in Geneva, where a unique experience awaits, based on the theme of exploring the Rose through all five senses – a prospect sure to thrill the brand’s most ardent admirers.
In Paris on June 13th…
In Paris, the “Piaget Rose Day” will be celebrated with a private concert by Melody Gardot in a secret location near the Place Vendôme. Melody Gardot, the muse of the Piaget Rose collection, will sing “La Vie en Rose”, the song she has specially reinterpreted for the brand.
