After the local store in Sainte-Croix, the flagship store in Geneva at the Place Longemalle as well as the large Shanghai Boutique, the Boutique “Reuge” number 4 opened its doors in the Lotte Avenuel Department store in Seou, which has an excellent reputation as housing the most famous luxury brands and being "the place to be". The Reuge local partner, Luxforest, has been able, after due negotiations, to obtain a prime space in this unique Department store.
In time before the Olympics in South Korea, this Reuge boutique features traditional and contemporary Reuge pieces of Art in a sophisticated and elegant environment. On 37 m2 some 40 varieties of the Art of Mechanical music and Singing Birds are shown to locals and tourists alike. The increasing numbers of mono-brand stores underlines the requirements of the sophisticated client to find unique and elegant gifts - "musicboxes - gifts outside the box - for all ages and cultures".
