Richard Mille Relocation of the London store
The brand announces the relocation of their London flagship boutique with new premises in London’s iconic Old Bond Street.
This legendary neighbourhood, situated only a few steps away from the Royal Academy of Arts and the most famous of London’s five-star hotels, is host to several of the world’s most exclusive luxury brands. The new boutique, spanning over 300 square metres, makes it three times larger than the previous location, and is sure to make the hearts of Richard Mille clients and collectors beat faster when they visit the metropolis.
© Richard Mille
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa comments: “London is a pivotal city for Richard Mille’s local clientele, in addition to its status as a global city that welcomes high numbers of international visitors. For us, the relocation to such a famed area that showcases London’s premiere eminence in the world of luxury is truly a milestone. With our goal of providing clients an ultimate luxury experience, the new premises allow us to increase the boutique’s capacity, thereby offering clientele an increased number of timepieces to choose from”.
© Richard Mille
Occupying two floors, the new Bond Street location is a perfect showcase for several of Richard Mille’s emblematic boutique features such as Wenge wood parquet, Sophie Mallebranche’s cream wallpaper, and walls in black leather or fractured glass. Immediately as they set foot through the door, visitors will be immersed in a Richard Mille boutique experience with a larger than life RM 008 Tourbillon Chronograph etched into three laser engraved, triple glass panels weighing more than 1,000 pounds in total.
© Richard Mille
On the ground floor, guests are able to view the on-site watchmaker at work in a glass enclosed, dust free work area. A tonneau shape atrium opens on the lower storey with a view of the VIP lounge, created to offer our clients the ultimately pleasurable and relaxing boutique experience with its well-stocked walk-in wine cellar and cigar cabinet. Other classic cues of the brand include a library containing selected art books by Éditions Cercle d’Art, the Parisian publishing house of Picasso and Braque, under the ownership of the Richard Mille Group.
Passionate Richard Mille owners, collectors and everyone desiring to learn more about the brand will be able to experience a selection of the brand’s finest timepieces, from Ladies’ and Gents’ automatic and complicated timepieces, to sports watches developed specifically in close collaboration with friends of the brand from almost every sport imaginable. The Richard Mille boutique is located at 4-5 Old Bond Street in Mayfair and is open Monday to Saturday from 10:00 to 18:00.
Richard Mille did not simply try to find his place in the watchmaking world – he carved one out for himself, constantly striving not to take anything for granted, and to make innovation and extreme technical prowess his driving forces.Find out more >
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