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TAG Heuer - Pop-up store

TAG Heuer Pop-up store

The brand takes up summer residence in Saint-Tropez.

The TAG Heuer pop-up store – opened with its long-term partner and friend Kronometry1999 on Rue Allard in the heart of the village - invites visitors to discover the world of the "Swiss Avant-Garde since 1860" brand in a space entirely redesigned for its relaunch at the start of the 2015 season.

This temporary boutique will host the exclusive launch of the new watch presentation concept soon to be rolled out in all TAG Heuer boutiques worldwide. Developed in-house, it illustrates perfectly the brand's realignment, beautifully underscoring its four areas of expression: sport, lifestyle, art and Expertise&Heritage. Its taut, stylish lines also reflect the concepts of performance, innovation and avant-garde spirit espoused by the brand, as well as its mindset #DontCrackUnderPressure.

TAG Heuer - Saint-Tropez


 

The brand

Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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