Tiffany & Co. has just opened its new boutique at the heart of Geneva, the third in Switzerland. This flagship store is the first in the world to offer a salon exclusively dedicated to the new CT60 watch collection. With almost 550 square meters spread over two floors, visitors are given an opportunity to journey through the world of Tiffany® and the inimitable sophistication of New York, where the House was founded in 1837. Architects and interior designers have used historical motifs to create a refined setting destined to host both the cult collections and the latest models from the American jeweler. Visitors will find a broad selection of watches, as well as the legendary solitaire rings that have forged the brand’s reputation.
Timed to coincide with the launch of a new watch collection, the opening of this boutique heralds a new chapter in the watchmaking history between Tiffany & Co. and Geneva. It was indeed here that Charles Lewis Tiffany chose to install his Manufacture in 1874. In tribute to the inventor of the New York Minute, this line named CT60 evokes the energy and ambitions of the city that never sleeps: “New York Minute: 60 seconds of pure possibility”. Today, the Tiffany boutique is no longer exclusively dedicated to women. Men with a taste for American design or seeking an elegant, functional watch can also find what they are looking for in this timeless collection.
