Tiffany & Co. Breakfast at Tiffany’s – Maybe even lunch
Breakfast, and even lunch or afternoon tea, at Tiffany is now a real thing again.
One would be hard-pressed to find a person over the age of 40 who has never heard of the saying “Breakfast at Tiffany’s.” It is the name of the famous 1961 movie starring Audrey Hepburn as Holly Golightly who would gaze from the sidewalks into the Tiffany & Co. windows regularly with her coffee and croissant in hand. The glamorous movie, and the visions of a Tiffany & Co. breakfast, has long tugged at heartstrings of many. Now that tugging can stop. On November 10, the famed 180-year old legendary jeweler opened its own café on the fourth floor of the New York City flagship location at 727 Fifth Avenue. Breakfast, and even lunch or afternoon tea, at Tiffany is now a real thing again.
Audrey Hepburn in Breakfast at Tiffany's
Aptly named The Blue Box Café, the entire décor of the restaurant mimes the brand’s legendary robin’s egg blue signature color. Not only are the walls painted in the exact Tiffany blue, but also all of the tableware reflects the silver and blue theme and can be found in the brand’s Home & Accessories collection. Design touches include elegant finishes such as herringbone marquetry marble and amazonite stones. A dramatic light fixture features hand-blown glass ampersands to emphasize the & in the Home & Accessories department.
Of course, the café is just a portion of the fourth floor. Also on the newly renovated level are (fittingly) the brand’s luxury Home & Accessories department, as well as the sterling silver hollowware, a baby boutique, and the Tiffany fragrance laboratory.
According to Reed Krakoff, chief artistic officer of Tiffany & Co., “The space is experimental and experiential – a window into the new Tiffany.” He says the concept is to reflect a more modern luxury experience … an idea the brand hopes will appeal to today’s millennial customer – who most likely could use a fresh re-introduction to Tiffany & Co.
This marks the first time that the retailer has offered in-store dining, and is a leader in this forward-thinking concept. In order to achieve a modern appeal, the brand turned to certain designers for accents. For instance, the portrait of the brand’s founder, Charles Lewis Tiffany was specially commissioned and is created using 8,000 hand-painted screws. The staircase leading up to the fourth floor is brilliantly lit with three 15-foot tall light chains that were designed and build by Paris-based Ronan and Erwan Bouroullec.
© Tiffany & Co.
So what does Tiffany & Co. serve for lunch? The menu is American classics that evolve seasonally and use locally sourced ingredients. Breakfast at Tiffany’s retails for $29 and naturally includes coffee and a croissant, or fruit. Other choices include avocado toast, truffle eggs and more. Lunch is a flat fee of $39, which includes a starter and a main course. Highlights: a C.L.T. sandwich on the menu and when one orders it, one does not get Charles Lewis Tiffany, but instead a chicken, lettuce and tomato sandwich. One can buy a $36 cake made in the likeness of the Tiffany box with confectionary Tiffany blue icing and a white confectionary bow.
Around the room in vitrines or inset windows, are some intriguing items from the brand’s Everyday Objects collection, including tableware, perfume, handbags and even a $9,000 sterling silver ball of yarn.
The restaurant, which is open daily, only seats 40 at a time and beware, there are lines to get in. However, you can always browse the Tiffany & Co. watch department to occupy your waiting time.
In fact, one collection that might be of particular interest after dining in The Blue Box Café, is the new Tiffany Metro for women. These Swiss watches echo the brand’s diamond heritage with a round brilliant diamond crown, and incorporate the famed signature blue color for the dial.
The new Metro collection © Tiffany & Co.