A. Lange & Söhne Palm Beach Boutique
— A. Lange & Söhne opens its first US boutique in the renowned shopping destination, Palm Beach, Florida.
At the prestigious address of 252 Worth Avenue, time is home in this niche international hub, a paradisiac setting for haute horlogerie. Neighbouring fine art galleries, acclaimed restaurants, and high fashion, this landmark district is a fitting premiere location for a unique brand. With recent openings in Hong Kong and Dubai, this exclusive boutique is the eighth location worldwide for A. Lange & Söhne.
In a welcoming space customers are able to observe the artistry of precision timepieces and discover the origins and values that set A. Lange & Söhne apart. German engineering, artistry and tradition at its finest, connoisseurs are invited to study the beauty of the precious materials and unmatched skills of the master watchmakers and engravers. Upon entering the arched doorway, visitors are transported to the manufactory’s roots in Saxony. The meticulously crafted interior, synonymous with the perfectionism of the product, is a palette of dark acacia wood, sandstone floors and signature Lange grey. A combination of modern aesthetics and traditional elements serves as an exquisite backdrop to house the impressive collections known for their technical achievements and inimitably elegant designs. The rich history of the Lange dynasty of watchmakers, dating back to 1845, is depicted with vintage treasures throughout the boutique. Juxtaposed with historic objects is the latest in interior design and sleek furnishings to reflect the manufactory’s state of the art equipment and technology. Clean lines and tranquil tones highlight the main attraction: the timepieces are always the focus at A. Lange & Söhne. “With Palm Beach, we are proud to be opening our eighth boutique worldwide,” explained Lange CEO Wilhelm Schmid. “Our boutiques, however far from the brand’s Saxon homeland, emanate the true atmosphere of our brand tradition, giving connoisseurs of fine watches the opportunity for an impressive experience of the history and philosophy of Lange’s watchmaking artistry and craftsmanship.”
The new boutique will showcase a vast selection including celebrated high complication timepieces and rare seen novelties. For a manufactory with an annual production in the few thousands, A. Lange & Söhne Worth Avenue is certain to be a watch enthusiast haven. From a consummate detail oriented brand, customers can expect impeccable service and an environment nothing short of luxurious.
A. Lange & Söhne Palm Beach
252 Worth Avenue
Palm Beach, Florida 33480
Tel.: +1 561 833 0803