Totally Worth It, new partner

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Totally Worth It, LLC (TWI) announces the exclusive launch of revolutionary, luxury sports watch brand LINDE WERDELIN.

Press release,  March 2009

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Launched in 2006 by Morten Linde and Jorn Werdelin, Linde Werdelin  watches and clipon instruments have redefined the world of luxury sports watches by bringing together the very best of Swiss watch making and craftsmanship combined with innovative Danish design and avant-guard technology.

By combining both analogue and digital technologies, Linde Werdelin produces and manufactures the ultimate sports watches and precision instruments that securely clip on top of the watch to enhance the sporting experience whether on Land or Sea. The 24-hour log records user's activity that can later be uploaded to a computer to analyze and share with friends and family.

Specializing in producing limited watch series between 22 and 222 for each model; all Linde Werdelin watches carry an automatic mechanical movement and have a 42-hour power reserve.

Alexis Sarkissian, CEO of Totally Worth It, commented “We are happy to have acquired Linde Werdelin as a valued addition to TWI's growing portfolio of specialist, high-end watch brands. Linde Werdelin is truly at the cutting-edge of style and innovation in the world of luxury sports watches, and we are pleased to partner with them to showcase their model range to North America's many watch connoisseurs and elegant, quality-conscious consumers.”

Jorn Werdelin, Managing Director of Linde Werdelin commented “We are delighted to be launching Linde Werdelin with Alexis. We feel he is the perfect partner to build the Linde Werdelin brand in the US and Canada, and we look forward to a fruitful relationship with him in the coming years.”