The Aikon has been the focus of Maurice Lacroix’s activities this year and is an important element in the brand’s development strategy, which involves streamlining the collection (one key objective being to get the number of individual references below the 200 barrier), maintaining a perfect balance between quartz and mechanical movements and focusing on a core price range of between 1,000 and 3,000 Swiss francs.
As far as these objectives are concerned, the new Aikon Bronze ticks all the boxes. It’s 1,350 Swiss franc price tag puts it at the lower end of this core range and places it among the most accessible bronze watches on the market. But thanks to the mantra of “perceived value” that constantly permeates the Maurice Lacroix corporate culture, the new Aikon has all the classic hallmarks of a luxury Swiss timepiece. The 44mm bronze case (which will take on a patina over time that will depend on the wearer’s lifestyle) frames an elegant brown dial with a wonderful brown colour gradient that darkens towards the edge of the dial and gives it a smoky effect, where 4N gold-plated hour marker and numerals filled with SuperLuminova mark out the time clearly, regardless of the light conditions. A vintage-look calf-leather strap with a matching bronze pin buckle completes this elegant ensemble.
In this particular case, however, such elegance is a finite good, since only 388 watches will be produced in this relatively small limited edition run, making the new Aikon Bronze even more unique and even better value for money.
