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Seiko - The Flow of Time

Seiko The Flow of Time

Grand Seiko to be exhibited for the first time in the Milan Design Week 2018.

This is the first time that Seiko Watch Corporation has participated in the world’s most important design celebration, which takes place each April in this wonderful Italian city.

The exhibition showcases an art installation that can be experienced by the five senses and provoke an emotional response. It is themed on the Grand Seiko brand that made its debut in 1960 as the “ideal” watch and its “Spring Drive” movement, Seiko’ s unique and innovative mechanism that combines the power of a mainspring and the accuracy of a quartz crystal.

Also, from among the Grand Seiko collection, “Spring Drive” movement has been chosen as the motif of the exhibit because of the smooth glide motion of the second hand it produces, a reflection of the silent and continuous natural flow of time that is at the heart of the Japanese sense of beauty.

Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes "THE FLOW OF TIME".

Milan Design Week Special site

The brand

The history of Seiko is a more than 130 year story of innovation. From the very start, Kintaro Hattori was determined to be at the forefront of the industry and his oft-repeated credo was that Seiko should be “Always one step ahead of the rest.”

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