China’s Lunar Exploration Program

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China’s Lunar Exploration Program  - TAG  Heuer
TAG Heuer announces to be Strategic Partner and Official Timekeeper of China’s Lunar Exploration Program.

On 19 June, TAG Heuer was chosen as Strategic Partner and Official Timekeeper for China’s Lunar Exploration Program (CLEP). Additionally, TAG Heuer is the first international brand to hold an official partnership with China’s aerospace industry. Mr. Leo Poon, TAG Heuer General Manager of Greater China, and Mr. Xu Xingli, General Manager at Chang'E Aerospace Technology (Beijing) LLC, gathered in Xichang for a meaningful press conference together with guests and friends from the media, and witnessed the launch of the satellite.

In 2004, the CLEP officially started, deploying with three phases of orbiting, landing and returning. In 2007, China's first lunar probe Chang'e-1 was successfully launched. Chang'e-1 is the first lunar probe to transmit back the most complete 3-D map of the lunar surface, marking the milestone of China becoming one of the countries with outer space exploration capability. Since the second phase of the CLEP being approved and initiated in 2008, Chang’e-2 and Chang’e-3 lunar probes were successfully launched and completed their mission. The strategic goals of the second phase have been fully achieved.

In 2014, the third phase of the CLEP has officially started. The plan is to implement Chang'e-5 mission by December in 2017, fulfilling the landing of surface and collection of samples.
By breaking limits and combating challenges, Chinese people in aerospace created a glorious miracle with extraordinary national ethos and powerful exploration spirit on this grand journey. TAG Heuer’s great support for China’s aerospace industry demonstrated the avant-garde spirit of #DontCrackUnderPressure in the best way possible.


China’s Lunar Exploration Program

TAG Heuer is the Swiss avant-garde watchmaker for more than a century. As early as 1962, TAG Heuer became the first Swiss watchmaker in space with American astronaut John Glenn, pilot of the Friendship 7 spacecraft on Mercury-Atlas 6. In 2012, TAG Heuer once again proved its reliability and accuracy by bringing a watch to the International Space Station by SpaceX, and became the partner with S3 (Swiss Space Systems) ZeroG aerospace program after two years.

TAG Heuer’s collaboration with China’s aerospace industry originated in 2016. From its partnership with China’s Mars Exploration Program to kick off its global solicitation for program logo design, to becoming Strategic Partner and Official Timekeeper of the CLEP today, TAG Heuer has shown tremendous dedication and support to the development of China’s aerospace industry and achieving the dreams of Chinese people in aerospace.

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