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TAG Heuer - Alec Monopoly Special Edition

TAG Heuer Alec Monopoly Special Edition

Alec Monopoly’s first TAG Heuer Formula 1 special edition has the American street artist's stamp all over it.

On 16 October 2017, a hip artsy crowd gathered at Condesa, Mexico City’s trendy neighbourhood and home of established and up and coming artists to join an event hosted by Tag Heuer. The American street artist Alec Monopoly transformed an art space into his workshop, allowing the guests to get a closer look into his creative process. Alec was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017. 

Commissioned by TAG Heuer and titled “Fuerza México” the artwork will be donated to the Global Gift Foundation. Additionally, Alec intervened a TAG Heuer tourbillon which will be auctioned at the Global Gift Gala on November 1st 2017. The purchases of both auctions will also raise funds for Mexico’s relief efforts. 

Alec Monopoly Special Edition

Since accepting TAG Heuer's invitation as brand's "Art Provocateur", Alec Monopoly has immersed himself in each of the company's creative processes, infusing them with his infectious fearlessness. A groundbreaking spirit is starkly evident in Alec Monopoly’s first TAG Heuer special edition - a Formula 1 model - which literally has the American street artist's stamp all over it. Mr. Monopoly, the diminutive and debonair banker that the artist depicts in different scenarios, appears on the dial. The watch's brushed steel case, black rotating bezeland black rubber strap are deliberately understated to allow the dazzling colours of Alec Monopoly's design to shine through. The case-back is engraved with the "ALEC" logo. 

Alec Monopoly Special Edition

Alec Monopoly Special Edition © TAG Heuer

This special edition is exclusively available at Berger Joyeros, Polanco, CDMX. Price point $ 26,990 Mexican pesos. 


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Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.

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