Every first Monday of the month, limited numbers of unique items and experiences will go up for sale online.
Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity.
The first sales is taking take place today, Monday 1st of May. 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will be sold for 50 CHF each, on tagheuer.com. The sales will start at 04pm CEST. All the proceeds from this sale will be donated to Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with a serious medical condition to give them hope, strength and joy.
Featured brand
