On 30 November, in Buenos Aires, TAG Heuer announced that it has become the Official Timekeeper and Official Watch of the prestigious CONMEBOL Libertadores, the most passionate tournament in South America, for the upcoming 2018 and 2019 seasons. As part of the partnership, the CONMEBOL professional referees will be equipped with TAG Heuer Connected watches sporting a special referee application to support them in tracking time during the game.
The announcement took place during the second leg of the 2017 Copa Libertadores’ final between Brazil’s Gremio and Argentina’s Lanús at their stadium in Argentina, resulting in a 2-1 victory of Grêmio who will represent South America at the FIFA Club World Cup UAE 2017. The legends Sebastián Battaglia participated to the ceremony hosted by Christian Weissbach, TAG Heuer Caribbean and Latin America President, Marcos Senna, CONMEBOL Commercial Director and Argentinian sport anchor Sebastián Vignolo.
TAG Heuer hosted its ICON challenge in front of the hospitality suite so fans could experience the same #DontCrackUnderPressure moments as their favorite team.
