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Van Cleef & Arpels - An extensive digital presence

Van Cleef & Arpels An extensive digital presence

The brand communicates on its digital activities.

The luxury jewelery house, established in 1906, has integrated an extensive digital presence into its strategy.
Van Cleef & Arpels is active on most of the main social media platforms such as Facebook, Twitter, Youtube, Instagram, Flipboard, Pinterest and Linkedin.
Through their presence on Wechat, the main social media platform in China, the brand also wants to improve its awareness in Asia (600 million members).
The brand lovers all around the world are able to interact with the brand and also to shop online.

The brand

Each of Van Cleef & Arpels’ creations is imbued with jewelry and watchmaking excellence, drawing inspiration from whether nature, couture or the imagination. Its creations evoke a timeless world of harmony and beauty.

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