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Baselworld 2015
Boucheron - Epure steel

Boucheron Epure steel

After having brought out a precious and exclusive model in gold two years ago, Epure reveals itself now in steel, for the contemporary wearer.

The case displays the famous double gadroons whereas the saphire cabochon illuminates the timekeeper with its powerful blue light. Known as the ‘oracle stone’ in antiquity, this polished sapphire is positioned at the top of the winding crown and of the dial, drawing attention to this iconic maison Boucheron motif more than ever before.

In contrast to its pure lines, the 3 and 9 indexes affirm with their oversize presence a flashback to the year when the boutique opened on the Place Vendome in 1893. Frédéric Boucheron was the first jeweler to set up a boutique in this famous Parisian square and chose the location for its exceptional light.

Boucheron - Epure Acier

The automatic self-winding SW300 mechanism with its hour, minute, second and date functions seduces with its elaborate finishing touches. Such as the decorated oscillating weight, visible through the exposed cover ofthe opened back ofthe watch. The timepiece beats at a frequency of 28,000 vibrations per hour, while enjoying a 42- hour power reserve.

Featuring a black or silver matt dial, the new Epure is offered in a 33 mm or 42 mm steel case. The watch is fitted with a black alligator with large square scales strap equipped with a seel triple folding pin buckle.

Boucheron - Epure Acier



The brand

Everything in the Maison centers on a global message linked to joy, to happiness and the celebration of life: for the Boucheron family, life is festive. Frédéric Boucheron’s choice of the theme of 'Joyful Hours' in his vision of watchmaking perfectly represents this message.

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