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Hublot - “Pelé – The Collection” Auction

Hublot “Pelé – The Collection” Auction

Hublot partners with the “Pelé – The Collection” and Julien’s Auctions, a unique sale of over 2,000 items from the footballer’s personal collection.

This June, a vast collection of some 2,000 items of memorabilia owned by Pelé, the great Brazilian footballer, humanitarian campaigner and Hublot ambassador since 2013, will go under the hammer at an auction to be held by Julien’s Auctions at the Mall Galleries in London. The collection represents Pelé’s life, successes and unique career.

Julien’s Auctions will conduct the live auction over three consecutive days from June 7-9. As well as those in the room, registered bidders will be able to take part online from anywhere in the world.

Highlights of the auction will include Pelé’s Jules Rimet Trophy (estimated at $400,000- $600,000); his 1958, 1962 and 1970 World Cup winners’ medals ($100,000-$200,000); the ball with which he scored his 1,000th goal ($40,000-$60,000); his NY Cosmos NASL Championship ring, won in 1977, his last season as a professional ($30,000-$40,000); and Pelé’s L’Equipe Athlete of the Century Award ($20,000-$30,000).

Hublot Pelé’s Jules Rimet Trophy


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From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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