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Hublot - The unique piece for Only Watch sold for 150,000 CHF

Hublot The unique piece for Only Watch sold for 150,000 CHF

The Big Bang Unico Sapphire Usain Bolt For Only Watch triples estimated target at the charity auction.

Usain Bolt and Hublot are famous for breaking records, but last Saturday's record was particularly poignant, as it was for such a worthwhile cause. Completely smashing the estimated target The Big Bang Unico Sapphire Usain Bolt For Only Watch raised 150,000 CHF at the charity auction organised by Christie’s for Only Watch, with 99% of the money raised going directly towards research into fighting Duchenne muscular dystrophy.

"This evening, Usain Bolt once again proved that record breaking is part of his DNA", said Ricardo Guadalupe, CEO, Hublot. "This watch has been designed to symbolise that "the strongest muscles – those of Usain Bolt are supporting "the weakest muscles – those of sufferers of myopathy, a disease which causes muscle weakness." By raising 150,000 CHF at the charity auction of The Big Bang Unico Sapphire Usain Bolt For Only Watch completely exceeded our target expectations."

The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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