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Phillips - An Omega watch beats its own world record

Phillips An Omega watch beats its own world record

Phillips sets a new world record for any Omega watch sold at auction. This timepiece sold for CHF 1,812,500 was an Elvis Presley’s Omega wristwatch, retailed by Tiffany & Co and gifted to the Rock & Roll Icon by RCA Records in 1961 to Commemorate the Sale of 75 Million Records.

Phillips in Association with Bacs & Russo, the world’s leading watch auction house, announces a new world record for the highest result ever achieved for an Omega timepiece sold at auction. This new milestone was set on 12 May in Geneva during the first session of Geneva Watch Auction: SEVEN, beating its own previous record - a stainless steel Omega tourbillon, that sold for CHF 1.4 million during Geneva Watch Auction: SIX in November 2017.

The most important Elvis Presley-owned timepiece to ever appear on the market, this Omega timepiece retailed by Tiffany & Co. in 1961 sold for CHF 1,812,500 (€1,517,243 / US$1,812,318). Collectors from around the world took part in its impressive sale that was an exciting climax during session one of Geneva Watch Auction: SEVEN, finally selling a bidder in the room.

An Omega watch beats its own world record

Omega wristwatch owned by Elvis Presley and gifted by RCA Records © Phillips

Aurel Bacs, Senior Consultant, said: “It was a true honour to offer at auction this superb vintage Omega wristwatch owned and worn by Elvis Presley, the ‘King of Rock and Roll’. The world record result stems from the incredible combination of Elvis’s global appeal, its extraordinary provenance, and one of the most sought after collectors’ brands - Omega.”

Likely the first artist in history to have sold 75 million records, RCA Records arranged a celebration charity event and concert on February 1961 not only to award Elvis Presley for such a significant achievement, but also to re-establish Elvis as a performer. RCA Records gifted Elvis this prestigious, 18-karat white gold and diamond Omega wristwatch, purchased by them at Tiffany & Co – the famed American luxury retailer. The case back of the watch, reads “To Elvis, 75 Million Records, RCA Victor, 12-25-60.” The watch appears on his wrist in several photographs taken during his illustrious career.

An Omega watch beats its own world record

Case back view © Phillips

Lecture 1 Comment(s)

15 May 2018
Perez Arguello Guillermo
The best thing about this sale is that the winning bid came from the Omega Museum in Biel, Switzeerland, where it will be seen by generations to come. That's three for Elvis, first was his 1957 BMW507, currently highlighting the monumental BMW Museum in Munich. Next came Elvis's Bible, one of the most seen articles at the recently opened Museum of the Bible in Washington DC. And now this. Three countries, three very important articles for anyone. A watch, a car and a Bible...

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