As the premier international watchmaking charity event, Only Watch brings together the creative and technical talent of international watchmakers to help raise funds for scientific and medical research into Duchenne muscular dystrophy. Piaget is reiterating its support for the initiative by offering a specially created timepiece that will be featured in the charity auction on 11th November 2017 in Geneva at the end of the traveling exhibition.
“Taking part in Only Watch is an invitation to bring forward the unbridled creativity and design for an important cause; and this year the Maison has taken inspiration from an iconic era that powerfully expresses the Piaget look, a style that continues to exercise an inimitably bold appeal through the beauty of its shapes and colours”, explains Chabi Nouri, Piaget CEO.
For the 7th edition of Only Watch, Piaget has revisited its heritage as the Maison that defied conventions in the 1950s with an out of the ordinary cushion-shaped watchcase. Neither round, square nor rectangular, but all three at once, this unconventional watch displays the finest Piaget goldsmithing with superimposed matt and shiny surfaces to create the depth effect on the case. As presented in the Only Watch sales catalogue, this atypical piece was one of a number of Piaget watches once owned by cultural icon Andy Warhol, and now part of the Maison’s patrimony.
For Only Watch 2017, Piaget introduces a Black Tie Vintage Inspiration piece in yellow gold recalling the colour theme of this year’s edition of Only Watch, featuring a hard stone dial in brown pietersite. Known as the Tempest Stone with its highly charged energy, pietersite is a powerful protection stone, especially against the elements.
The Piaget Black Tie Vintage inspiration watch takes an important piece of cultural heritage and revisits it in present-day mode echoing the audacious style that captured imaginations in the 1950s and 1960s. To underscore the unique nature of this creation, the case-back is engraved with the inscription “Only Watch 2017 – Unique Piece”.