Designed by Phillips in Association with Bacs & Russo – global platform for buying and selling art and design – to commemorate the 50th Anniversary of Zenith’s El Primero chronograph, this one-off watch will be auctioned in Geneva on 9-10 November 2019 during Phillips’ The Geneva Watch Auction X. Proceeds from the auction will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network. On November 8, 2019 at Hôtel La Réserve in Geneva, the final stop of its Anniversary World Tour, Zenith will unveil a unique El Primero chronograph in platinum PT 950.
Another first for Zenith: The unique and precious dial with a vintage touch is crafted from lapis lazuli, a vividly blue stone with flecks of gold. The strap is made from calfskin for elegant simplicity. As a testament to its time-tested robustness and reliability, it comes with a special 50-year international warranty. The final result is a visually captivating timepiece that is sure to please connoisseurs, enthusiasts and collectors.
“This will be the first and sole El Primero A386 in platinum,” promises Zenith CEO Julien Tornare, adding, “and it is only fitting as we commemorate and celebrate a true breakthrough in the quest for precision in time measurement.”
“It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realising a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition,” says Aurel Bacs, Senior Consultant of Bacs & Russo, adding, “The result is quite becoming of the importance of the El Primero as a milestone in horology.” And particularly gratifying as well because proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non-profit organization, part of the Childhood Cancer International network.
Viewing dates will be held on November 7 to 10, 2019 at Hôtel La Réserve in Geneva.
