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Alpina - Interview with Peter Stas

Alpina Interview with Peter Stas

The CEO of Alpina watches explains why the brand sells watches on line, including through WorldTempus.

Why do you trust WorldTempus to promote your online shop?
WorldTempus has a long history of promoting watch brands and disseminating the latest news about the watch industry. It was a pioneer reporting about the watch industry online. Over the years WorldTempus started deeper partnerships with the major Swiss watch brands, a next logical step is to also have deeper collaboration on e-commerce of luxury Swiss watches.

How does after-sales service work when you sell your watches online? 
We give the customer the option of having their watch repaired at any authorized service center. In this respect it is no different from watches that are bought by tourists in one country and then serviced in another. This is why the Frédérique Constant Group offers a worldwide warranty. Within the group, Frederique Constant Geneva reimburses service centers aborad for any work carried out under warranty. 

What are your expectations with e-commerce?
Currently, we sell approx. 1% online and see this rapidly growing to 5-10% over the next few years. Customers are getting more comfortable buying watches online and we see huge success on certain marketplace platforms.

What are your best-selling products online ?
Very comparable with what is sold at our 3000 points of sale worldwide. The Manufacture Collection and Horological Smartwatch Collections are strong, as well as the Heart Beat in the Automatic Collection.

Are there advantages for clients to shop online ?
There are two main advantages : Ease of purchase in their own environment on the one hand and the possibility of comparing and analysing watches without any hassle.

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Established in 1883, Alpina is recongised as the inventor of the sports watch as we know it today, having presented its Alpina 4 model back in 1938.

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