The Bulgari vault is here

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The Bulgari vault is here - Bulgari
First announced at Baselworld 2015, the Bulgari Vault application is now a reality and can be downloaded as an application from Google Play and the Apple App Store.

The first announcement of the Bulgari Vault came at Baselworld in 2015 when the application was paired with the new Diagono Magnesium models, with a chip embedded in the watch to authenticate the user before allowing access to the secure vault. The application is now available free of charge for the Android and iOS platforms without the need for a watch, however. After installing the Bulgari Vault app you need to wade through several pages of terms and conditions as well as a separate privacy policy, at the end of which you can decide whether or not to grant Bulgari the right to create a profile of you and your consumption habits and or send you promotional material.

When you first launch the application, it creates a secret code for you that you need to keep safe. You can then access your vault, which offers additional authentication methods such as TouchID, Face recognition, password or a pattern. Inside your vault you can keep passwords, credit card information (using an integrated credit card scanner that uses your phone’s camera), bank details, frequent flyer details, loyalty card information and documents. In addition to existing authentication methods such as fingerprint recognition, you can also use a face recognition option but this requires some training before you can replace an existing method. It’s all free but there is a catch if you want to use the super-secure WISeKey Cloud service, because you only get a 30-day trial (which you can extend by inviting friends to download the application), after which you have to pay 48 Swiss francs per year.  There is also a dedicated Bulgari Vault website which allows you to manage your profile but does not provide access to the confidential data that you store in the vault itself.

The Bulgari Vault offers a new application that offers new levels of security for the ever-increasing amount of confidential information that hackers and unsavoury characters are only too keen to get their hands on. But the customer benefits are not the only advantage, since applications offer their owners unparalleled level of information on their users. Unlike a website, which can only offer a relatively vague idea of who a particular visit is, where they are visiting from and what their interests are, the wealth of information that our phones provide, from GPS location to our network of friends, allow their owners to create detailed profiles of their users based on the data from their phone that they agree to share. The so-called “Fourth Industrial Revolution” that Bulgari’s Guido Terreni was discussing at the World Economic Forum in Davos this year brings both challenges and benefits to luxury brands and their consumers alike. We leave the conclusion to Bulgari’s CEO Jean-Christophe Babin: “At Bulgari we strive to be on the edge of understanding and anticipating luxury experiences. The 4th Industrial Revolution will inevitably modify our relationship with luxury.”

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