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Chanel - 45 seconds of ceramic

Chanel 45 seconds of ceramic

Discover high-tech ceramic, a signature material of the J12 identity.

The new J12 which was unveiled at Baselworld 2019 is more different from its predecessors than it may seem at first glance. Its case, for example, is now made entirely out of ceramic, including the caseback (the previous case had a steel back), and the ceramic bracelet has been redesigned with extended links.

The high-tech ceramic used for the new black and white J12 watches has many qualities. It boasts absolute and intense colors, unrivaled brilliance and total scratch resistance.

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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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