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E-strap - When smart meets watch

E-strap When smart meets watch

Swiss company MMT offers a new strap that can make any watch smart.

The term “e-strap” is not new. The first such watch strap of its kind was presented by Montblanc two years ago at SIHH 2015 and offered an activity tracker, notifications and a remote control function. It was tied in with the TimeWalker Urban Speed watch but could also be purchased separately. Critics found the strap too bulky, however, and with the benefit of hindsight it could be argued that this is an innovation that came to soon.

Manufacture Modules Technologies Sàrl, a Swiss company based in Geneva, is probably one of the few companies in the world whose activities are dedicated solely to the entire smart watch ecosystem. The company developed the original Horological Smartwatch for Frederique Constant and has already produced over 70,000 modules. It offers an end-to-end solution for its customers that includes firmware, apps, the cloud and over-the-air updates.

Because the company is dedicated to this field, without the burden of selling traditional watches, accessories or indeed marketing its own watches, it can concentrate on research and development like no other. Two years of experience and customer feedback have taught MMT that the health and fitness applications are the most sought-after by customers, but at the same time that people (especially in Europe) dislike the relatively ugly fitness trackers and their silicon straps.

MMT now presents its response in the form of its own E-strap, which can make the majority of wristwatches “smart”. The new strap is almost indistinguishable from any other high-quality leather watch strap, since its smart module, with a small display, is actually hidden under the buckle of a leather strap. It comes with all the features that those familiar with fitness trackers will appreciate: sleep monitoring with sleep cycle alarm, activity alerts, dynamic coaching and back up and restore to the (Swiss) cloud. The rechargeable battery lasts around a week on a full charge and the strap is water resistant to 30 metres.

When smart meets watch

The new E-strap is priced to compete directly with fitness trackers, ranging from 199-249 US dollars and will make its debut in the collection of a major watch brand at Baselworld later this month.

When smart meets watch

When smart meets watch

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Frédérique Constant has made a successful business out of offering affordable luxury, experiencing growth rates well above the industry average. The owners have a clear mission to make fine watchmaking available to the largest possible audience of watch enthusiasts at sensible prices.

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