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Hublot - "The Art of Fusion" with Richard Orlinski

Hublot "The Art of Fusion" with Richard Orlinski

The artist and the watch brand worked together to create the Classic Fusion Aerofusion Chronograph Orlinski whose design reflects the sculptor's graphic universe.

Just like his iconic sculptures, Richard Orlinski has created a watch with a faceted design. The case has 12 facets, like the number of hour markers on the watch. Within the framework of its "Art of Fusion" concept, Hublot thus fusioned its know-how with that of the French artist to create an innovative timepiece which required a redesign of the case, as Ricardo Guadalupe (Hublot CEO) explained.

Beyond its unique design, the creation of the Classic Fusion Aerofusion Chronograph was a major challenge for Hublot's watchmakers who cut the watch from ceramic and titanium to confer a mirror polishing finish, the artist's true signature, on the timepiece.

Discover the birth of this work of art in an entertaining video starring a blue gorilla by Richard Orlinski.


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The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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