A material world

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A material world - Newsletter
2 minutes read
Case materials from steel to composite, hardcore offshore sailing and big news for shopaholics.

It was interesting to read our colleagues at WatchPro reporting that the warm weather in May in the UK had brought with it a rebound in consumer spending. Given the awful weather we had in Switzerland last month, that is hardly likely to happen in the home of Swiss watchmaking. But fear not, because you will soon be able to shop on WorldTempus from the comfort of your armchair, your office, the train or even from your bed – depending on where and how you like to stay in touch with the world of
watchmaking on our site. Sign up here to be among the first to hear when our new “WT-Shop” goes online, selling all kinds of watch accessories and everything related to the world of watches except the timepieces themselves.

« Ce mois-ci, gagnez une montre Eterna pour dames »

As most of the sailing world prepared for the prestigious Bol d’Or Mirabaud last week, I braved the industrial action in France to head off to Marseille to follow the team at SFS Sailing as they prepared for the Giraglia Rolex Cup. The team is sponsored by Anonimo watches, who have launched a special edition with a new NATO strap in the team colours. Read the full story later this week.

It’s a material world on WorldTempus this week as we examine the different materials used to make watch cases, from the traditional stainless steel seen in David Chokron’s selection of the latest crop of steel watches on Wednesday, to the more avant-garde composite cases reviewed by Olivier Müller today. One brand known for its use of such composite materials is Bulgari, which incorporated them into the latest Diagono Magnesium models. On Thursday Bulgari’s Managing Director of Watches, Guido Terreni, provides us with his personal overview of the brand’s gents watch collections in an exclusive interview published in conjunction with GMT magazine.

Being on the web for 15 years is one thing, but having those 15 years of content all still indexed by Google is something that few other website dedicated to watchmaking can boast. Throughout this year we are therefore selecting an article from each of our 15 years of history on the web and comparing it with the modern-day context. This week it is the turn of Reuge, which has seen a few changes over the years but still manages to mix its traditional craftsmanship with some innovative marketing ideas.

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