TAG Heuer TAG Heuer Carrera Connected
The brand presents the first connected watch developed by a Swiss luxury watchmaker, engineered with Intel Inside and powered by Android Wear™
The TAG Heuer Connected Watch with Intel Inside was revealed at a press conference (watch the video), on 9th November 2015, in New York, at the symbolic LVMH Tower hosted by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group's Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.
The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer.
At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium. Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow - are available, sold separately) with a deploying buckle made of grade 2 titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch. The price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
Three digital dials
TAG Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognizable design codes of TAG Heuer's Carrera collection and will be available from the launch date: the chronograph dial, the 3-hand dial and the GMT dial. They display the date and are available in a choice of three colors (black, deep blue or pearl white), faithfully reproducing the appearance and functions of a true dial, with shadows under the hands and the sunburst effect of the light. The digital hands and indexes remain visible at all times, even when the watch is in ambient energy-saving mode.
Soon, other watch faces will be made available, so you can try one customized by TAG Heuer's ambassadors via the exclusive TAG Heuer app which can be downloaded from the Google Play Store.
The TAG Heuer Connected is a true watch, both in terms of its appearance, with its watch faces and its minute tracks, but also in its "interactive counters”, thanks to the unique way in which its applications are displayed.
The principle is simple: the dial and the hands remain, while the most pertinent information from partner applications is displayed inside the three counters on the chronograph dial at 12, 6 and 9 o'clock.
What if something shown in a counter really interests you? Touch the counter in question to open and interact with the application in full screen mode.
Favorite applications, sports updates or alerts… it is easy to use and makes information simple to read, enabling the user to stay focused on the essential, without this spoiling the watch's classic appearance. The apps customized for TAG Heuer and available on an exclusive basis will be, to start with, Insiders (lifestyle), GolfShot Pro (golf), RaceChrono Pro (motor racing) and Viewrangers (trailing), which will be offered with free subscriptions. A specially developed Software Development Kit (SDK) will allow enrichment.
In addition, TAG Heuer has added the classic functions that are a key part of the watch universe: Timer, Alarm and Stopwatch, the design of which is faithful to the brand's codes.
TAG Heuer worked closely with Intel and Google. The watch features an Intel® Atom™ processor Z34XX and runs the Android Wear platform.
Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.
With 4 GB of memory, and all day battery life thanks to its latest-generation lithium battery, the TAG Heuer Connected is equipped with a small microphone to communicate with via Google voice control and a sapphire crystal touchscreen - the indispensable complement to the crown at 3 o'clock which also houses controls. The entire piece has been made water resistant for everyday use and is IP67 water resistance rated.
What if the phone is not with you? No problem. The watch will continue to calculate, display, and exchange data, and as long as you have a Wi-Fi connection it will remain connected to the cloud. Naturally, its resident applications (music, timer, alarm, step counter) remain active even when no connection is available.
Thousands of Android applications are already available for the TAG Heuer Connected watch user to download. Google Fit, Google Translate, Google Maps and Google Search are already available on the watch.
The watch can also be easily synced with a phone running either on Android 4.3+ or iOS 8.2+. It is charged using a contact charger.
The watch also benefits from a two-year warranty, like other TAG Heuer watches.
Finally, at the end of the connected watch's two-year warranty period, customers can exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches. Its price is set at 1500 USD, 1’350 Euros, 1’400 CHF, 1’100 GBP.
The dedicated online platform tagheuerconnected.com has been created to share the latest new features and obtain the partner applications available for the interactive counters watch faces. The TAG Heuer Connected watch is available for sale right now from the site tagheuer.com and in more than 100 TAG Heuer boutiques and 150 selected retailers across the world (see list on tagheuerconnected.com).
Over 150 years of watchmaking savoir-faire and technical innovation have made TAG Heuer a global reference in avant-garde sports watches. As it tracked the rise of sports demanding increasingly precise timekeeping, TAG Heuer continually developed its unique capabilities through a long-term vision of what watchmaking is today, and what it will look like tomorrow.Find out more >
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