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Newsletter Personalisation and secret signatures

We look at two intriguing but less apparent facets of the industry.

It may be the effects of the imminent summer break, but there was a positive mood in the world of watchmaking last week. The feedback from the EPHJ-EPMT-SMT trade show in Geneva was upbeat and since many of the exhibitors depend on the watch industry for their business, things can’t be too bad. The May statistics published by the Federation of the Swiss Watchmaking Industry bore this out, with exports of luxury watches increasing above the industry average in terms of both units and value.

We continued our series on the Geneva Watchmaking Grand Prix with an interview with Stephen Forsey of Greubel Forsey, who won the award back in 2010, while two of our contributors focussed on some less well-known aspects of watchmaking: the secret signatures used by some brands and the possibilities of personalisation offered by others.

As we started our Summer Watches series with an article on regatta watches, a couple of other stories also captured the summer mood. De Bethune announced its first-ever ambassador, French tennis star Gaël Monfils, who will be wearing the brand’s DB28 model for the first time at this year’s Wimbledon tennis championships, whose legendary strawberries and cream are the epitome of summer for us Brits. Meanwhile, Cartier chose the Société Nautique here in Geneva to formally present its new Calibre de Cartier Diver, an important launch for the brand, since it is their first-ever diver’s watch.

Next week we bring you education, art, refinement and diving… all from the watchmaking angle, of course.

Subscribe to our weekly newsletter to get all the watch news right in your mail box.


The most popular of the week

WorldTempus Newsletter The most popular of the week

The three most-read articles
DE BETHUNE - Gaël Monfils’s DB28
SUMMER WATCHES - A new column
TRADE SHOWS - An upbeat mood at this year’s EPHJ-EPMT-SMT

The three most-viewed new watches
SEIKO - Limited Novak Djokovic Astron GPS Solar Chronograph edition
BADOLLET - La Stellaire
JAQUET DROZ - Petite Heure Minute 35 mm Ruby Heart

The most viewed watch: DE BETHUNE - DB28 Black Matte
The most viewed video: MONTBLANC - Sharing the passion for fine watchmaking
The most viewed gallery: POLO - The 2014 Cartier Queen's Cup

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Les marques


Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of...

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De Bethune

De Bethune embraces the wealth of the watchmaking knowhow of the past in order to design the watches of the future. This combination results in timepieces with all the attributes and technical...

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