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Dior Video. Dior VIII Montaigne

This July, Dior is unveiling its new timepiece collection, Dior VIII Montaigne, with a film signed by Patrick Demarchelier.

Lucky charm watch, jewellery watch, couture watch ... With the Dior VIII Montaigne, the Parisian company is reinventing the contours of femininity by evoking its culture of fashion, of couture, its history and its taste for refinement. Far more than a mere number, the 8 speaks volumes about House of Dior. The company opened on October 8th 1946; its Parisian address on the Rue Montaigne, is in the 8th arrondissement; the very first Dior watch was the “En Huit” collection…

In the exquisite Dior VIII Montaigne, the House features Christian Dior’s favourite colour palette: grey, pink and pale blue.

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Profoundly influenced by the vision of its founder, Dior develops timepieces with a distinctive aesthetic identity. It offers artistic, technical collections in a consistent range of timepieces that leave creativity plenty of free rein.

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